CHannel loyalty
Retailer Loyalty
Loyalty That Drives Real
Sell-Through
NUPI’s Retailer Loyalty program aligns retailer behaviour with your business goals to drive consistent sell-through, higher engagement and measurable performance.
Challenges in
Retailer Networks
Network Fragmentation
Dispersed networks weaken uniform program rollout and brand consistency.
Low Adoption
Retailers avoid complex or poorly communicated loyalty initiatives.
Transactional Relationships
Retailers often engage only for short-term incentives, not long-term brand alignment.
Manual Program Execution
Tracking claims, validating performance, and issuing rewards can be inefficient and error-prone.
Channel Misalignment
Retail goals often conflict with brand business objectives.
Network Fragmentation
Dispersed networks weaken uniform program rollout and brand consistency.
Low Adoption
Retailers avoid complex or poorly communicated loyalty initiatives.
Transactional Relationships
Retailers often engage only for short-term incentives, not long-term brand alignment.
Manual Program Execution
Tracking claims, validating performance, and issuing rewards can be inefficient and error-prone.
Channel Misalignment
Retail goals often conflict with brand business objectives.
Network Fragmentation
Dispersed networks weaken uniform program rollout and brand consistency.
Low Adoption
Retailers avoid complex or poorly communicated loyalty initiatives.
Transactional Relationships
Retailers often engage only for short-term incentives, not long-term brand alignment.
Manual Program Execution
Tracking claims, validating performance, and issuing rewards can be inefficient and error-prone.
Channel Misalignment
Retail goals often conflict with brand business objectives.
Network Fragmentation
Dispersed networks weaken uniform program rollout and brand consistency.
02
03
04
05
Network Fragmentation
Dispersed networks weaken uniform program rollout and brand consistency.
02
03
04
05
How NUPI enables
Retailer Loyalty
How NUPI enables
better
Retail Loyalty
NUPI’s retailer loyalty framework ensures retailers are motivated to sell more, sell faster,
and stay aligned with your business objectives:
Because dealer loyalty goes beyond rewards.
A structured dealer loyalty program:
Centralized Execution
Run a unified, scalable retail loyalty program across all outlets and regions without fragmentation or inconsistent performance tracking.
Simplified Onboarding
Make participation easy and visible with intuitive interfaces (app, WhatsApp) and guided workflows that drive fast adoption.
Aligned Incentives
Link retailer rewards directly to business outcomes such as sell-through, display compliance, new product push or volume growth.
Performance Rewards
Reward outcomes, not just stocking, motivating retailers to prioritize active sales performance.
Multi-Tier Engagement
Segment and engage retailers with tailored journeys and tier-based rewards that increase loyalty and participation.
Centralized Execution
Run a unified, scalable retail loyalty program across all outlets and regions without fragmentation or inconsistent performance tracking.
Simplified Onboarding
Make participation easy and visible with intuitive interfaces (app, WhatsApp) and guided workflows that drive fast adoption.
Aligned Incentives
Link retailer rewards directly to business outcomes such as sell-through, display compliance, new product push or volume growth.
Performance Rewards
Reward outcomes, not just stocking, motivating retailers to prioritize active sales performance.
Multi-Tier Engagement
Segment and engage retailers with tailored journeys and tier-based rewards that increase loyalty and participation.
Centralized Execution
Run scalable, unified retail loyalty across all locations.
Simplified Onboarding
Make programs easy, visible, and rewarding from start.
Aligned Incentives
Link retailer performance with your business outcomes.
Performance Rewards
Reward sell-through, not just stocking, to drive growth.
Multi-Tier Engagement
Segment and engage retailers at different levels—emerging, growing, or elite—with tailored journeys.
Where Retail Drives
Volume and Velocity
At the General Trade Level
When product reach and availability depend on kirana and general trade retailers.
When product reach and availability depend on kirana and general trade retailers.
Through Repeat Ordering Behaviour
When consistent re-orders from kirana stores drive volume and predictability.
When consistent re-orders from kirana stores drive volume and predictability.
At the Shelf and Checkout
When brand preference is built inside small-format retail environments.
When brand preference is built inside small-format retail environments.
When brand preference is built inside small-format retail environments.
Best fit for:
FMCG
Retail
Pharma & Healthcare
FMCD
Real Outcomes, Not Just Rewards
With NUPI’s retailer loyalty:
Because dealer loyalty goes beyond rewards.
A structured dealer loyalty program:
Retailers are incentivized to sell, not just stock.
Retailers are incentivized to sell, not just stock.
Retailers are incentivized to sell, not just stock.
Programs stay aligned with KPIs like volume growth, compliance and product push.
Programs stay aligned with KPIs like volume growth, compliance and product push.
Programs stay aligned with KPIs like volume growth, compliance and product push.
Adoption barriers are removed with user-friendly onboarding and reward experiences.
Adoption barriers are removed with user-friendly onboarding and reward experiences.
Adoption barriers are removed with user-friendly onboarding and reward experiences.
Data-driven decisions replace guesswork in loyalty execution.
Data-driven decisions replace guesswork in loyalty execution.
Data-driven decisions replace guesswork in loyalty execution.
Frequently Asked
Questions
How does NUPI’s retailer loyalty program improve actual product sell-through?
NUPI links rewards directly to verified sales data, ensuring that retailers are incentivized not just to stock your products — but to actively sell them.
Can the loyalty program be aligned with specific business KPIs like volume growth or new product launches?
Yes. Our platform enables outcome-driven program design, allowing you to set custom reward triggers tied to your core business goals like sell-out volume, display compliance, or NPD push.
How do you handle loyalty programs across a fragmented retail network?
NUPI enables centralized control with location-level execution — ensuring uniform engagement, communication, and performance tracking across even the most scattered retail channels.
Is the platform user-friendly for retailers who may not be tech-savvy?
Absolutely. We offer intuitive app and WhatsApp-based interfaces, guided onboarding, and simplified workflows to ensure fast adoption and consistent participation.
What types of rewards work best for retailer loyalty programs?
Popular options include cashback, digital vouchers, festive incentives, business tools, and tier-based milestone rewards — all customizable based on your channel strategy.
Can NUPI integrate with our existing distributor or billing systems to verify sales?
Yes. NUPI integrates with POS, ERP, and DMS systems to validate sell-out data, automate reward calculations, and ensure transparency and fraud control.
How does NUPI’s retailer loyalty program improve actual product sell-through?
NUPI links rewards directly to verified sales data, ensuring that retailers are incentivized not just to stock your products — but to actively sell them.
Can the loyalty program be aligned with specific business KPIs like volume growth or new product launches?
Yes. Our platform enables outcome-driven program design, allowing you to set custom reward triggers tied to your core business goals like sell-out volume, display compliance, or NPD push.
How do you handle loyalty programs across a fragmented retail network?
NUPI enables centralized control with location-level execution — ensuring uniform engagement, communication, and performance tracking across even the most scattered retail channels.
Is the platform user-friendly for retailers who may not be tech-savvy?
Absolutely. We offer intuitive app and WhatsApp-based interfaces, guided onboarding, and simplified workflows to ensure fast adoption and consistent participation.
What types of rewards work best for retailer loyalty programs?
Popular options include cashback, digital vouchers, festive incentives, business tools, and tier-based milestone rewards — all customizable based on your channel strategy.
Can NUPI integrate with our existing distributor or billing systems to verify sales?
Yes. NUPI integrates with POS, ERP, and DMS systems to validate sell-out data, automate reward calculations, and ensure transparency and fraud control.
How does NUPI’s retailer loyalty program improve actual product sell-through?
NUPI links rewards directly to verified sales data, ensuring that retailers are incentivized not just to stock your products — but to actively sell them.
Can the loyalty program be aligned with specific business KPIs like volume growth or new product launches?
Yes. Our platform enables outcome-driven program design, allowing you to set custom reward triggers tied to your core business goals like sell-out volume, display compliance, or NPD push.
How do you handle loyalty programs across a fragmented retail network?
NUPI enables centralized control with location-level execution — ensuring uniform engagement, communication, and performance tracking across even the most scattered retail channels.
Is the platform user-friendly for retailers who may not be tech-savvy?
Absolutely. We offer intuitive app and WhatsApp-based interfaces, guided onboarding, and simplified workflows to ensure fast adoption and consistent participation.
What types of rewards work best for retailer loyalty programs?
Popular options include cashback, digital vouchers, festive incentives, business tools, and tier-based milestone rewards — all customizable based on your channel strategy.
Can NUPI integrate with our existing distributor or billing systems to verify sales?
Yes. NUPI integrates with POS, ERP, and DMS systems to validate sell-out data, automate reward calculations, and ensure transparency and fraud control.
Signature
Products
Deploy NUPI’s modular products individually or as a unified suite to match your scaling journey.
NUPI APP
Unified Loyalty
Experience
A single interface for engagement and incentives across all loyalty stakeholders
IRIS
Channel Loyalty,
built to scale
Design, manage and optimize loyalty programs with automation & control
AURA
Consumer Loyalty
that adapts
Personalized journeys, intelligent rewards, & seamless engagement to drive retention.
MANDI
Rewards that
motivate action
A curated marketplace enabling instant, high perceived value reward redemption.
OFFERS ENGINE
Driving AOV and Retention
Smart offers, targeted rewards, & in-cart incentives to drive repeat purchases
Signature
Products
Deploy NUPI’s modular products individually or as a unified suite to match your scaling journey.
NUPI APP
Unified Loyalty
Experience
A single interface for engagement and incentives across all loyalty stakeholders
IRIS
Channel Loyalty,
built to scale
Design, manage and optimize loyalty programs with automation & control
AURA
Consumer Loyalty
that adapts
Personalized journeys, intelligent rewards, & seamless engagement to drive retention.
MANDI
Rewards that
motivate action
A curated marketplace enabling instant, high perceived value reward redemption.
OFFERS ENGINE
Driving AOV and Retention
Smart offers, targeted rewards, & in-cart incentives to drive repeat purchases
Signature
Products
Deploy NUPI’s modular products individually or as a unified suite to match your scaling journey.
NUPI APP
Unified Loyalty
Experience
A single interface for engagement and incentives across all loyalty stakeholders
IRIS
Channel Loyalty,
built to scale
Design, manage and optimize loyalty programs with automation & control
AURA
Consumer Loyalty
that adapts
Personalized journeys, intelligent rewards, & seamless engagement to drive retention.
MANDI
Rewards that
motivate action
A curated marketplace enabling instant, high perceived value reward redemption.
OFFERS ENGINE
Driving AOV and Retention
Smart offers, targeted rewards, & in-cart incentives to drive repeat purchases
Signature
Products
Our
Blogs
Nupi Infotech Limited
specializes in omni-channel loyalty, rewards and CRM platforms that simplify customer acquisition and retention for brands.
Contact Us
Registered Address
1st Floor, Olympus Ind Estate, Off Mahakali Caves Road, Gundavali, Andheri East, Mumbai - 400093, Maharashtra
Corporate Address
1206, Lodha Supremus, Powai, Mumbai - 400072, Maharashtra
Mobile
+91 91677 76874
Copyright © 2026 NUPI Infotech Ltd. All rights reserved.
Nupi Infotech Limited
specializes in omni-channel loyalty, rewards and CRM platforms that simplify customer acquisition and retention for brands.
Contact Us
Registered Address
1st Floor, Olympus Ind Estate, Off Mahakali Caves Road, Gundavali, Andheri East, Mumbai - 400093, Maharashtra
Corporate Address
1206, Lodha Supremus, Powai, Mumbai - 400072, Maharashtra
Mobile
+91 91677 76874
Copyright © 2026 NUPI Infotech Ltd. All rights reserved.
Nupi Infotech Limited
Nupi Infotech Limited specializes in
omni-channel loyalty, rewards and CRM platforms that simplify customer acquisition and retention for brands.
Contact Us
Registered Address
1st Floor, Olympus Ind Estate, Off Mahakali Caves Road, Gundavali, Andheri East, Mumbai - 400093, Maharashtra
Corporate Address
1206, Lodha Supremus, Powai, Mumbai - 400072, Maharashtra
Mobile
+91 91677 76874
Copyright © 2026 NUPI Infotech Ltd. All rights reserved.
CHannel loyalty
Retaler Loyalty
Smarter retail loyalty that drives consitent sell-through
NUPI’s Retailer Loyalty program aligns retailer behaviour with your business goals to drive consistent sell-through, higher engagement and measurable performance.