Products

Programs

Company

Products

Programs

Company

CHannel loyalty

Retailer Loyalty

Smarter retail loyalty that drives consistent sell-through

Challenges faced in

Retailer Loyalty

Network Fragmentation

Dispersed networks weaken uniform program rollout and brand consistency.

Low Adoption

Retailers avoid complex or poorly communicated loyalty initiatives.

Transactional Relationships

Retailers often engage only for short-term incentives, not long-term brand alignment.

Manual Program Execution

Tracking claims, validating performance, and issuing rewards can be inefficient and error-prone.

Channel Misalignment

Retail goals often conflict with brand business objectives.

Network Fragmentation

Dispersed networks weaken uniform program rollout and brand consistency.

Low Adoption

Retailers avoid complex or poorly communicated loyalty initiatives.

Transactional Relationships

Retailers often engage only for short-term incentives, not long-term brand alignment.

Manual Program Execution

Tracking claims, validating performance, and issuing rewards can be inefficient and error-prone.

Channel Misalignment

Retail goals often conflict with brand business objectives.

Network Fragmentation

Dispersed networks weaken uniform program rollout and brand consistency.

Low Adoption

Retailers avoid complex or poorly communicated loyalty initiatives.

Transactional Relationships

Retailers often engage only for short-term incentives, not long-term brand alignment.

Manual Program Execution

Tracking claims, validating performance, and issuing rewards can be inefficient and error-prone.

Channel Misalignment

Retail goals often conflict with brand business objectives.

Network Fragmentation

Dispersed networks weaken uniform program rollout and brand consistency.

Network Fragmentation

Dispersed networks weaken uniform program rollout and brand consistency.

How NUPI enables

Retailer Loyalty

How NUPI enables

Retailer Loyalty

Centralized Execution

Run scalable, unified retail loyalty across all locations.

Simplified Onboarding

Make programs easy, visible, and rewarding from start.

Aligned Incentives

Link retailer performance with your business outcomes.

Performance Rewards

Reward sell-through, not just stocking, to drive growth.

Multi - Tier Engagement

Segment and engage retailers at different levels—emerging, growing, or elite—with tailored journeys.

Centralized Execution

Run scalable, unified retail loyalty across all locations.

Simplified Onboarding

Make programs easy, visible, and rewarding from start.

Aligned Incentives

Link retailer performance with your business outcomes.

Performance Rewards

Reward sell-through, not just stocking, to drive growth.

Multi - Tier Engagement

Segment and engage retailers at different levels—emerging, growing, or elite—with tailored journeys.

Centralized Execution

Run scalable, unified retail loyalty across all locations.

Simplified Onboarding

Make programs easy, visible, and rewarding from start.

Aligned Incentives

Link retailer performance with your business outcomes.

Performance Rewards

Reward sell-through, not just stocking, to drive growth.

Multi-Tier Engagement

Segment and engage retailers at different levels—emerging, growing, or elite—with tailored journeys.

Our Growth

Partners

Brands depending on general trade for product reach

Companies needing repeat orders from kirana stores

Consumer brands building preference across small-format retail

Best fit for:

FMCG

Retail

Pharma & Healthcare

FMCD

Frequently Asked

Questions

How does NUPI’s retailer loyalty program improve actual product sell-through?

NUPI links rewards directly to verified sales data, ensuring that retailers are incentivized not just to stock your products — but to actively sell them.

Can the loyalty program be aligned with specific business KPIs like volume growth or new product launches?

Yes. Our platform enables outcome-driven program design, allowing you to set custom reward triggers tied to your core business goals like sell-out volume, display compliance, or NPD push.

How do you handle loyalty programs across a fragmented retail network?

NUPI enables centralized control with location-level execution — ensuring uniform engagement, communication, and performance tracking across even the most scattered retail channels.

Is the platform user-friendly for retailers who may not be tech-savvy?

Absolutely. We offer intuitive app and WhatsApp-based interfaces, guided onboarding, and simplified workflows to ensure fast adoption and consistent participation.

What types of rewards work best for retailer loyalty programs?

Popular options include cashback, digital vouchers, festive incentives, business tools, and tier-based milestone rewards — all customizable based on your channel strategy.

Can NUPI integrate with our existing distributor or billing systems to verify sales?

Yes. NUPI integrates with POS, ERP, and DMS systems to validate sell-out data, automate reward calculations, and ensure transparency and fraud control.