IRIS By NUPI | Channel Loyalty Software for B2B Partner Incentives

Product

Highlights

No Technical Barrier

Build, edit, and deploy reward rules visually, no technical expertise required.

Scalable for Any Network

Support complex hierarchies (super-stockist → retailer → dealer) with distinct incentive flows.

Trackable Campaigns

Launch seasonal offers, product pushes, or trade schemes and monitor results from one dashboard.

Salient

Features

No-Code Rule Builder

Design loyalty logic with a drag-and-drop interface eliminates technical dependencies.

Campaign Management for Channel Partners

Launch, edit, and measure reward campaigns for distributors, resellers, and retailers from a central platform.

Multi-Tier Partner Logic

Support layered partner hierarchies with unique reward rules at each level.

Salient

Features

No-Code Rule Builder

Design loyalty logic with a drag-and-drop interface eliminates technical dependencies.

Campaign Management for Channel Partners

Launch, edit, and measure reward campaigns for distributors, resellers, and retailers from a central platform.

Multi-Tier Partner Logic

Support layered partner hierarchies with unique reward rules at each level.

Frequently Asked

Questions

What is IRIS?

IRIS is a channel loyalty platform that helps businesses automate partner reward programs, track engagement, and increase sales across their distribution network.

Who should use IRIS?

Mid-sized and enterprise companies with B2B channels, dealers, distributors, and retail partners, looking to drive activation and performance.

How does IRIS handle reward rules?

Through a no-code visual builder that lets you configure rules, eligibility criteria, and reward triggers without coding.

Can IRIS support complex network structures?

Yes, it supports multi-tier logic for different partner types with unique reward flows.

Other

Products

NUPI APP

Unified Loyalty Experience

A single interface for engagement and incentives across all loyalty stakeholders.

Learn More

NUPI APP

Unified Loyalty Experience

A single interface for engagement and incentives across all loyalty stakeholders.

Learn More

Let’s build loyalty that works

If you’re looking to move beyond discounts and short-term incentives, let’s talk.

Nupi Infotech Limited

powers customer and channel engagement through loyalty programs, rewards ecosystems and performance-driven campaign infrastructure

Programs

Channel Loyalty

Consumer Loyalty

Rewards Marketplace

Retail Intelligence

Products

Nupi App

Iris

Aura

Mandi

Offers Engine

Company

About Us

Careers

Blogs

Registered Address

1st Floor, Olympus Ind Estate, Off Mahakali Caves Road, Gundavali, Andheri East, Mumbai - 400093, Maharashtra

Corporate Address

1206, Lodha Supremus, Powai, Mumbai - 400072, Maharashtra

Mobile

+91 92402 04279

marketing@nupipay.com

Download NUPI APP today

GET IT ON

Google Play

DOWNLOAD ON

APP STORE

Terms & Conditions

Nupi Infotech Limited

powers customer and channel engagement through loyalty programs, rewards ecosystems and performance-driven campaign infrastructure

Programs

Channel Loyalty

Consumer Loyalty

Rewards Marketplace

Retail Intelligence

Products

Nupi App

Iris

Aura

Mandi

Offers Engine

Company

About Us

Careers

Blogs

Registered

Address

1st Floor, Olympus Ind Estate, Off Mahakali Caves Road, Gundavali, Andheri East, Mumbai - 400093, Maharashtra

Corporate

Address

1206, Lodha Supremus, Powai, Mumbai - 400072, Maharashtra

Mobile

+91 92402 04279

marketing@nupipay.com

Download NUPI APP today

GET IT ON

Google Play

DOWNLOAD ON

APP STORE

Terms & Conditions