Capabilities
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One app, multiple audiences
Designed Around Different Engagement Needs
Channel participation and sales-linked programs.
Retail engagement, campaigns and incentives.
Brand engagement and eligible rewards.
Relevant programs, benefits & recognition.
The NUPI App supports different user groups through program experiences configured to their roles, activities and reward structures.
How it works
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The connected NUPI ecosystem
An App Experience, Backed by Purpose-Built Solutions
IRIS
Channel Loyalty & Partner Program Management
Supports channel loyalty and partner engagement programs.
AURA
Consumer Loyalty & Engagement
Supports consumer-focused loyalty and engagement initiatives.
MANDI
Rewards Marketplace & Redemption
Provides a marketplace for users to explore and redeem eligible rewards.
The NUPI App provides the user-facing experience, supported by solutions designed for different loyalty, engagement and rewards requirements.
Frequently Asked Questions
What is the NUPI App?
The NUPI App is a mobile engagement platform that enables users to access brand programs, participate in campaigns, track eligible progress and engage with rewards.
Who can use the NUPI App?
Depending on the program, it can serve dealers, distributors, retailers, influencers, consumers and employees.
Can the app support multiple programs?
Yes. The app can support multiple programs and user groups, with experiences configured to suit individual program requirements.
Can users track and redeem rewards?
Users can track their eligible progress and access the rewards available through their respective programs.
Can the app be tailored to different business requirements?
Program experiences can be configured to suit the intended audience, engagement activities and reward structure.
